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Elm

Known for it’s punchy pops of colour, deluxe knitwear and a simple approach to dressing, Elm Lifestyle is a quiet achiever supplying both small clothing boutiques and homewares stores around Australia and New Zealand. Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – Effortless, Everyday, Style.

Inspiration is taken from art and homewares and the collection focuses on making those everyday wardrobe choices simple through clean lines, layering knits and easy wearing, straightforward shapes. Launched as a pure knitwear brand in 2012, Elm has quickly expanded into soft shirting, exclusively designed arty prints and more recently relaxed effortless tees and pants, offering the consumer a versatile collection of co-ordinates.

Elm has an emphasis on flattering all body types so appeals to a broader captive market and has a more timeless fashionability.

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Elm On The Go Skirt
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Elm Shake Up 3/4 Pant
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Elm Shake Up 3/4 Pant
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ELM Cougar SS Tee - White/Silver
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ELM Cougar SS Tee - Grey/Rose Gold
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ELM Cougar Midi Dress - Grey/Rose Gold
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ELM Cougar Midi Dress - Grey/Rose Gold
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ELM Cougar LS Tee - Grey/Rose Gold
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ELM Cougar LS Tee - White/Silver
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Elm Fundamental SS Stripe Tee
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Elm Fundamental SS Tee
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Elm Fundamental SS Tee

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Items 1 to 12 of 111 total

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