Kelly designs the collections in NZ and heads offshore to find the perfect fabrics and trims to compliment her designs. Kelly learnt her trade by working for one of NZ's largest clothing manufacturing for 3 years. From there she took the leap to start her own label at the age of 26 years.
There are two brands within the company; Augustine was established in 2008 to fill the gap in the market for special occasion wear for women who wanted stylish, unique and original clothing with a pretty difference. These women didn't want to shop at a chainstore, yet didn't want to pay the hefty price tag of high end designer wear.
Augustine is full of colour, playfulness, embellishments, sparkle and fun. It is not for wallflowers, it is for women who want to look and feel amazing and catch the eye of onlookers when they enter a room. Augustine means dresses for weddings, races and big nights out, as well as luxe daywear tops, skirts and tunics that make women look colourful and vibrant during the day.
Then in 2013, Kelly recognised that her 'going out' wardrobe was completely catered for with Augustine, yet her weekend and 'mummy' days wardrobe was lacking, so she started Augustine's casual sister label 'Charlo'. Charlo is a daywear label with an edge. It's practical, comfortable and effortless, whilst still pretty and feminine. It is pieces that mums can wear for the school drop off, and yet still look dressy enough to meet friends for lunch.